What to use Brand Recon for

Most people start with visibility, but the same data answers a wider set of questions. This page lists the main uses and where in the product each one lives.

Improve visibility

Find the topics where you are missing, see which sources shape those answers, and earn new coverage on the same or similar publishers. See Taking action for the monthly workflow.

Check your brand is described accurately

Read the responses to Brand prompts for outdated prices, retired features, the wrong category or mix-ups with similarly named companies, then correct the sources behind them. See Taking action.

Track sentiment

Use the Sentiment chart and the Prompts page to see whether mentions are positive, neutral or negative, and which topics and sources drive the negative ones. Reading your data explains both views.

Understand your competitors

Use the Competitor filter on the Prompts page to isolate the prompts where a rival appears, and read the raw responses to see how AI describes their strengths and weaknesses. The Competitor Rankings column shows how the tracked brands compare for each topic. With the MCP connector, you can ask for a summary of how each competitor is positioned.

Test your positioning

Check whether AI puts you in the right category and recommends you to the right audience. If you want to be known as the tool for agencies but answers recommend you for enterprise teams, your audience and use-case topics will show it, and you can adjust your content and messaging to match.

Learn how buyers ask questions

Your prompts and topics are a practical list of the questions buyers put to AI. Use them as a starting point for articles, FAQs and comparison pages, and look at the prompts where you are absent for the gaps. Setting up your tracking covers how to build a prompt set.

Measure the impact of your work

Compare 30-day periods before and after a campaign, a PR push, a review drive or a launch, and look at the topics you targeted. Use Paid URLs to tag sponsored content so you can see whether it is being cited. Allow for the lag: AI answers take weeks to reflect changes.

After a rebrand, pricing change or launch

Add the new name as a spelling in Settings, then check Brand prompts over the following weeks to see whether AI uses the new name, price or feature. Sources that still show the old information tell you what to update.

Support sales and customer-facing teams

The doubts and negatives AI raises about you are often the objections buyers bring to a sales call, which makes them useful input for sales enablement and support content. The Reviews category in Citations & Sources shows which review sites AI reads, so you can see where your profile is missing or thin.

For agencies

• Pitching. Set up a project for a prospect's domain to show where they stand against their competitors.
• Retainers. The monthly 30-day comparison gives you a clear record of progress to share with clients.
• Comparison across clients. Using the same topic names across projects makes cross-client reporting quicker.
• Outreach lists. Pages in Top Pages marked Not Mentioned become a ready-made list of targets for link building and PR.
• Connector. Ask your AI assistant for a summary across all your projects. See The MCP connector.